Released on = May 3, 2007, 10:31 am

Press Release Author = Maxymiser Ltd.

Industry = Software

Press Release Summary = Benefits of Multivariate Testing for Website Optimisation
Demonstrated

Press Release Body = London 03 May 2007.

Maxymiser\'s Mark Simpson is to reveal how the company\'s multivariate testing system
delivered a 13% increase to LOVEFiLM\'s online customer conversion figures. Speaking
at next week\'s Internet World Simpson will use the example of LOVEFiLM to
demonstrate how small optimising changes produce significant boosts to conversion
rates of websites like LOVEFiLM.

LOVEFiLM is the UK and Europe\'s leading online DVD rental provider. By deploying
multivariate testing to optimise LOVEFiLM\'s free trial sign up page, Maxymiser
delivered a 13% uplift in conversions within one week through very minor
alterations. The test allowed a number of call to action designs to be tested for
visitor response against the default content. Maxymiser\'s unique website
optimisation technology allowed for easy implementation of the test and provided
clear statistical reporting on the outcome.

The Internet World show is a key UK event for internet marketers and entrepreneurs,
taking place at London\'s Earl\'s Court from 1st - 3rd May 2007. Maxymiser\'s talk will
be given on Wednesday 2nd May at 12.30pm in the Revolution Zone. Demonstrations of
their web optimisation technology will be available at Maxymiser\'s stand W461.

Internet World is a free to attend event, full details and a registration page may
be found at www.internetworld.co.uk . Learn more about Maxymiser multivariate
testing for website optimisation at our website.

About Maxymiser

Maxymiser optimises the effectiveness of any website\'s content and design to deliver
key metrics such as conversion and click through rates more effectively. Maxymiser
gives clear statistical proof of those combinations of content and design which work
most successfully in converting sales and delivering customers and those which fail
to do so. As a result website owners can refine and finesse content and design
offers time and time again to capitalise on strong performing features and remove
the weak.

Press demonstrations of the Maxymiser product and high resolution company logos are
available upon request. The Maxymiser website may be found at www.maxymiser.com .

Web Site = http://www.maxymiser.com

Contact Details = Press Contact

Alasdair Bailey
Senior Partnerships Manager, 0131 220 1313